The last couple of times i've been to Barcelona, i've come across the BADTORO brand, which really struck a chord with me.
BADTORO is a pet created by the design team consisting of Andrés Barzi and Jordi Nogués. The final design came by the spring of 2005. The idea was to draw a bull with the minimal strokes posssible that would create empathy with young audiences while providing a new icon associated with Spain (always away from the clichés of the market).
His defiant look shows both nobility and courage, which in some ways provides a humane attitude a young audience may easily empathize with. BADTORO image can be found in many official products like T-shirts, mugs, hats, key chains and other souvenirs available in many stores throughout Spain.
Suffice to say, I now am human advertising board for the brand, with couple of BADTORO T-shirts, tin cans and other merchandise.
